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Using I.T. in Sales & Marketing Applying I.T. in areas like accounts and order processing are well established and understood by many in business. Applying it effectively to the sales and marketing functions of your business is a different matter. Customer Relationship Management (CRM) is one of those over hyped phrases that nearly every software vendor applies somehow to their products. We believe CRM is more of a business philosophy than a type of software package. Generally CRM is not as powerful as it is made out to be and many large corporates are beginning to discover this. However significant competitive advantage can be gained with the careful use of information systems in the sales and marketing areas. At InfoDriven our consultants have blue chip, high street chain experience working with customer databases, loyalty cards, contact databases, e mail marketing. |
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